Sunday, March 8, 2009

Cookware








Over the last couple of weeks I have been working two and three days down at Mike Chan Design photographing a wide variety of cookware from Keilen Llt. They distribute a wide variety of pots , pans and utensils under several brand names including Italian Villa, Mexican Fiesta and Joyce Chen.

The process of creating a cover shot for some of the cookware was challenging. Mike would prepare the food in a makeshift kitchen in a corner of his office while I set up the background and atmosphere which consisted of food items themed around the product.


Photo 1 shows some of the hundreds of items photographed either for a product cover or catalog.

Photo 2 shows a finished shot with artwork as is would appear on the store shelf.

Photo 3 shows the finished shot of the fajita platter.

Photo 4 is the setup with a steel pan as the place holder. The background are vinyl floor tiles.

Photo 5 show Mike preparing food for the fajita platter.



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